Two concept spots for Recraft, built on one idea: a vector is the asset that goes everywhere. The main film follows a single prompt — a cat playing with a ball — from the Create panel and the model picker to a finished vector, pushes in on the bezier curves, swaps the palette, and then puts the same artwork on tote bags, a 64 px app icon, a 24-inch poster and a billboard. It lands on the line: One idea. Every scale. Both illustrations — the cat here and the character in the Color Themes spot — are real Recraft generations, not mock-ups.
Color Themes — vertical promo
A 12-second 9:16 cut for social. An illustrated character sits against live city footage while the Colors panel shuffles her palette with every click — recolor vector in one click, endless palettes, zero redraws — then the SVG is exported and the end card closes on One vector. Every color.
Built in After Effects
Both spots were designed and animated in After Effects. The Recraft interface is rebuilt as vector layers so the camera can push all the way into a panel, a swatch or a single curve without the picture going soft, and the two films share the same type, palette and cursor so they read as one campaign. Each is cut to its music, with a separate sound-effects pass for the clicks and transitions.
