All work Xbox · Spec Work · 2026 15 / 31

Xbox — Cube Commercial

A controller assembled from thousands of glowing cubes — one continuous twenty-second camera, rendered in EEVEE.

Unofficial concept. Not affiliated with or endorsed by Xbox.

A spec commercial for the Xbox controller. Thousands of green-lit cubes drift in a black studio, spiral in toward a silhouette and lock together into the controller — grips and button cluster first, then the full form — before one unbroken camera orbits the finished piece and settles on a hero front view.

One camera, no cuts

The edit started as seven camera switches; the final version replaces them with a single continuous move. Position, aim, focal length, aperture and focus distance run on matching-velocity curves through every former cut point, with speed ramps that take the orbit from about 9° per second to 150° per second and back down for the final hold.

Assembly and look

The cube assembly is driven by editable shape keys rather than a cached simulation, so timing could be adjusted shot by shot. The controller is the original textured model — 538k polygons, sixteen 2K maps, black shell, rubber controls, metal parts and coloured button lettering — lit by the cubes themselves: green emission with varied facet brightness, soft glow, and matching green rim and bounce light. Rendered in Blender EEVEE at 128 samples with ray tracing and motion blur.

Storyboard

Storyboard frames for the Xbox cube commercial

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